Taiwan Tourism Bureau officially released a new brand for <Tourism Taiwan stocks -; Taiwan - Heart of Asia " -February 11. In celebration of the birth of this new brand, new logo and new slogan, the Bureau also launched a new advertising song Tourism Taiwan and 30-second commercials. The new brand will help the Bureau to further develop international markets, opening a new era in Taiwan as the island continues to be one of the best places in the world of travel.
Taiwan tourism brand was presented at a press conference organized by Mao Chi-On, Minister of Transport and Communications; Janice Hsieh-jen Lai, director general of the Bureau of the travel and tourism industry professionals. Minister Mao pointed out that the new logo signifies a new era in tourism, Taiwan - one in which the ministry and the bureau will take a broader vision of the new development plans for promoting tourism in Taiwan. Tourism will become a car to drive development of new industries such as health, agriculture and green industry by providing a channel for the transformation of its resources in tourism products. The new logo will also enhance the level of professionalism in the field of tourism in Taiwan, so that all parties can work forward to modernize its industry and improve the position of tourism in Taiwan.
Tourism Bureau Director-General Janice Lai Hsieh-jen said that in the 10 years since 2001, Taiwan has been promoting tourism under the slogan, "Taiwan, Touch Your Heart". These efforts have succeeded in designing Taiwan's friendliness and warmth in the world, and raised Taiwan's tourism to new heights. Welcome to the appearance of new branding, Tourism Bureau began soliciting advice and opinions of experts and scholars in various sectors of society, beginning in 2009. After numerous discussions and analysis, the Bureau decided, finally, on "Taiwan - Heart of Asia" as its preferred logotype. Both of these two logos, old and new, are the definition of Taiwan, and dedication to become a popular tourist destination for foreign tourists.
NewTaiwan - the heart of Asia "">> "logo, short, and consists of a newly created fonts. It represents the sincerity and respect for the innovation of Taiwan with the outside world. Taiwan is a fusion of tradition and new trends. Its features and diversity to ensure that the microcosm of Asia. Heart of Asia, and Taiwan, the heat that Taiwan tourism wants to offer to tourists from around the world. In the future, all the windows of the Bureau will implement a new logo. Along with the launch of a new logo, Office introduced a new tune, "Time for Taiwan to develop tourism. This will be a new hit among all sectors in Taiwan, which promotes tourism - from government agencies for tourism and related industries. Melody, which consists of the Hou Zhi-Jian, the word Ray-Guang Xia and Hou-ping, was launched with a 30-second promotional animation at the same time as the new brand. We hope that these new efforts will encourage everyone to recognize the new Taiwan tourism, new goals and new challenges.From March
Taiwan Tourism Bureau will start an advertising campaign for a new brand with advertising and advertising on CNN, BBC, Time, The Economist, Newsweek, and Monocle, and the media in Japan Singapore, Hong Kong, Malaysia and other countries. Later, the Bureau will contribute to a number of projects with the "heart" theme as its main character. This will get the word out about the many charms of Taiwan.
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