Fortieth W Hotel brand across the globe - W London-Leicester Square

brand W Hotels Worldwide debuts its newest flagship hotel , W London-Leicester Square, 40 W hotel brand around the world. Set in the epicenter of the entertainment scene in London, W London is situated on the corner of Leicester Square and Wardour Street, located between the cultural and world famous Soho Square . 

The building, which was developed by Northern Ireland property company McAleer and Rushe, stands 10-storeys in height and in a veiled translucent glass that will change color depending on time of day, the atmosphere of the area or events within the hotel and the city. The opening of W London, marks an important milestone in the global expansion of the W brand's, coinciding with the opening of today's W Taipei.

"London is an important gateway city of the world, and the opening of W London was highly anticipated by all of us," said Eva Ziegler, Global Brand Leader, W Hotels Worldwide. "From New York, the birthplace of W Hotels, London - from Times Square to Leicester Square - a landmark discovery is sure to advance the W brand in its continued transformation into a global power."

Via W Hotels " and the unique and distinctive programming, W London is set to become the new scene in the city for visitors and local residents. The hotel has 192 rooms including 17 suites, three WOW Suites and one Extreme WOW Suite, as well as the UK's first Spice Market, signature restaurant three Michelin chef Jean-Georges Vongerichten, inspired by the vibrant life of the streets of South East Asia and the Wild, a new look on the scene at the hotel bar run by the London nightlife guru, Ignite Group.

W London-Leicester Square also has a signature W Lounge welcome experience, offering cocktails and snacks with a twist on the traditional English favorites; SWEAT ®, the state of fitness - an art, offering rooftop views of Soho and beyond as well as exclusive pictures, the photographer Marcel van der Vlugt; AWAY ® Spa with an emphasis on detoxification and refueling; modern viewing room with seating for 38 and W Studio spaces that are dynamic enough to hold a cocktail, board meeting or intimate dinner. All this is confirmed by the signature of the brand in the W Whatever / Whenever service philosophy, providing guests with what they want - from private fashion show insider tour of the alternative scene in London night life - whenever they want, as long as he absolutely legal!

"We are very pleased to launch W brand in the UK with the opening of the W London-Leicester Square," said Roeland Vos, President Starwood Hotels & Resorts, Europe, Africa and the Middle East ( EAME). "After the opening of W hotels in Istanbul, Doha and Barcelona, the brand is on track to more than double its presence over the next three years, followed by new hotels in prime destinations such as St. Petersburg, Paris and Milan." ;